Intro to Establishing Your Market Position
1.2: Choose 1 of 4 Types of Thought Leadership Books
1.3: Select the Best Topic & Scope for Your Book
1.4: Craft an Epic Book Outline
1.5: Do the Market Position Exercise
1.6: Title and Subtitle Your Book
1.7: Decide on Your Distribution Channels (and Book Formats)
1.8: Price Your Book & Understand Profit Margins